Gad Saad

b. 1964

1 standalone book

Gad Saad (born 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University. He has argued for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a podcast titled The Saad Truth. (Summary adapted from Wikipedia, CC BY-SA 4.0.)

Born: 1964

Books by Gad Saad

The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series) · 2007

Bibliography and reading orders compiled from verified bibliographic data. Spotted an error? We continuously correct the catalog.