About “The Cluetrain Manifesto”
The Cluetrain Manifesto is a business book written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first published online in 1999 as ninety-five theses and later released as a book in 2000 with additional essays. The work explores how the Internet changed marketing, arguing that traditional methods are no longer effective. It suggests that companies should engage in the online conversations consumers are already having. (Summary adapted from Wikipedia, CC BY-SA 4.0.)
Book details
- Published
- 2001
- Latest edition
- 2001 · ISBN 9780738204314
View more editions (2)
| Cover | Edition | Year | ISBN | |
|---|---|---|---|---|
 | The Cluetrain Manifesto | 2001 | 9780738204314 | Buy on Amazon |
 | The Cluetrain Manifesto | 2000 | 9780743507042 | Buy on Amazon |