About “The Long Tail”
The book explores the economic and cultural shift toward the long tail of demand, where niche products and services, once considered marginal, now represent a significant portion of market activity due to the lowering of distribution and storage costs. It argues that the future of commerce and culture lies not in bestsellers or popular hits, but in the vast array of less popular items that collectively form a substantial market.
Book details
- Published
- 2006
- Latest edition
- 2006 · ISBN 9781401309664
- ISBN
- 9781401309664
Frequently asked questions
How many pages is The Long Tail?
The Long Tail by Chris Anderson has 272 pages.
