The Power of Habit

About “The Power of Habit”

A young woman transforms her life by quitting smoking, running a marathon, and getting a promotion. Scientists find that her brain patterns have changed. Marketers at Procter & Gamble study people making their beds and discover a pattern that helps them successfully market Febreze. An untested CEO at Alcoa focuses on worker safety patterns and turns the company into a top performer. These people succeeded by changing habits. In The Power of Habit, Charles Duhigg explores how habits form and can be changed. He explains how habits influence behavior and how understanding them can lead to personal and organizational success. The book examines how habits affect individuals and companies, using examples like Michael Phelps, Starbucks, and Martin Luther King, Jr. Duhigg shows that habits are not destiny and that changing them can lead to transformation. The book is based on scientific research and real-life stories. It was published in 2012.