The second coming of Steve Jobs

About “The second coming of Steve Jobs”

Alan Deutschman's The Second Coming of Steve Jobs is a biography of the Apple co-founder, tracing his career from the 1970s to his return to Apple in 2000. It covers Jobs's 1985 exile from Apple, the rise and fall of his company NeXT, and the success of Pixar, his film animation studio. The book also details his return to Apple, where he became CEO and led the company through a major turnaround. Based on interviews with people who worked with Jobs, the book explores his leadership style, his negotiations with Disney executives, and his relationships with figures like Bill Gates. It portrays Jobs as a complex figure—brilliant yet demanding, charismatic yet controversial. The biography examines his struggles, including a midlife crisis and his balancing act between privacy and public life. It offers a detailed look at a man who reshaped technology and entertainment.