Wikinomics

About “Wikinomics”

An updated edition of the national bestseller Wikinomics includes a new introduction and a new chapter. The book explores how modern innovations such as encyclopedias, jetliners, and mutual funds are created by large teams. It argues that smart companies can use collective effort to drive innovation and success. Based on a $9 million research project led by Don Tapscott, the book shows how people are participating in the economy in new ways, such as creating news stories, designing software, and finding cures for diseases. It highlights examples like Rob McEwen, who used online collaboration to save his company, and companies like Procter & Gamble, which build partnerships with external collaborators. Wikinomics offers insights into how business is changing in the twenty-first century.