Adapting marketing to libraries in a changing world-wide environment

About “Adapting marketing to libraries in a changing world-wide environment”

The book contains papers presented at the 63rd IFLA Conference in Copenhagen in 1997, focusing on adapting marketing strategies to libraries within a changing worldwide environment. It includes contributions in English and French, each with summaries in both languages, and is part of the Section on Management and Marketing. The work addresses library management and marketing practices in response to global shifts.