About “Crossing the Chasm”
This 1991 book, revised in 1999, demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf, the "chasm," exists between early adopters and more pragmatic buyers. To cross it, a product team must identify pragmatic buyers' needs and deliver a "whole product" that meets them. It is by Geoffrey Alexander Moore, part of the HarperBusiness Essentials series.
Book details
- Published
- 2014
- Latest edition
- 2014 · ISBN 9780062293008
- ISBN
- 9780062293008
View more editions (10)
| Cover | Edition | Year | ISBN | |
|---|---|---|---|---|
 | Crossing the Chasm, 3rd Edition | 2014 | 9780062293008 | Buy on Amazon |
| Crossing the Chasm | 2006 | 9780061188077 | Buy on Amazon | |
 | Crossing the Chasm | 2002 | 9780060517120 | Buy on Amazon |
 | Crossing the Chasm | 2002 | 9780060517120 | Buy on Amazon |
 | Crossing the Chasm | 2002 | 0060517123 | Buy on Amazon |
| Crossing the Chasm | 2001 | 9780060189884 | Buy on Amazon | |
| Crossing the Chasm | 2001 | 9780060087180 | Buy on Amazon | |
| | Crossing the Chasm | 2001 | 9780060189877 | Buy on Amazon |
| Crossing the Chasm | 2001 | 9780060502195 | Buy on Amazon | |
 | Crossing the Chasm | 1999 | 9780066620022 | Buy on Amazon |
Frequently asked questions
How many pages is Crossing the Chasm?
Crossing the Chasm by Geoffrey A. Moore has 227 pages.
